With the onset of cancel culture, digital brawls, and cyber combat battles, online rivalries have become the core of media frenzies. Just last month, a noteworthy online rivalry took place between two giants in the field of technology, Mark Zuckerberg, the owner of Meta, and Elon Musk, the face behind the social media platform Twitter. Things took a rather rough turn when the two decided to engage in a physical showdown. However, there remains speculation about the physical fistfight.

In response to this, Mark Zuckerberg has announced the launch of a new social media platform that bears a striking resemblance to Twitter. The app would be referred to as Threads, and it will go live on Thursday with pre-orders open now on the app store. As per The BBC, Threads will be a “text based conversation app” very similar to Twitter.

The new app may have been launched in response to certain decisions made by the Twitter team that will change certain configurations within the app. One of them is the introduction of adding a paywall to Tweetdeck that will go live in 30 days. This was introduced by Elon Musk to increase the number of paid subscribers. Musk has also decreased the number of tweets visible to an individual.

Keeping these factors in mind, Threads will be free of cost and may fill in the demand that current Twitter subscribers require, and it may also address grievances faced by the same. According to the Treads team, the newly-launched platform aims to be a space where people can discuss important and relevant topics.

As per The BBC, multiple apps like Twitter have been released in the past few years but none would have held weightage quite like Threads. Elon Musk’s current strategy with Twitter may be received differently by individuals, and his ideologies regarding free speech have been accepted in divergent ways. Making space for Zuckerberg’s Threads to perform successfully.