Instagram has unveiled a new text-based logo
Instagram has unveiled a redesigned logo, moving away from the recognizable cursive font it has used for the past decade. The new logo is displayed at the top of the app.
Instagram Head Adam Mosseri announced on his account that the text logo at the top of the app hadn’t been changed in 10 years, so they decided to update it. According to him, the new version is meant to be cleaner and more modern while still paying homage to Instagram’s original design.
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Mosseri also noted that the update preserves the simplicity and craftsmanship that, in his words, have always been characteristic of Instagram. No other details about the design change were provided in his statement.
According to The Verge, the new logo combines elements of italic and sans-serif fonts. The publication rates it as less legible compared to the previous version, though this is The Verge’s editorial assessment.
Posted on: 8/13/2026 11:08:06 AM
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