You can now mark calls as urgent in the latest Google Phone beta.

Android is finally adding call context, letting callers say why they’re calling — including marking a call as urgent.

The feature, called Expressive Calling, is live in the Phone by Google beta and is a first for Android.

Urgent calls show a clear “It’s urgent!” message with an animated siren and stay labeled in the call log if missed.

Google is rolling out a new calling experience in the Phone by Google app that lets callers signal why they’re calling, including if the call is urgent. This is the first time Android has offered this, and some beta testers are already using it.

Until now, Android users had to use "Starred Contacts" or repeat caller settings to filter unwanted calls, but those were always blunt instruments. Google is changing this with a new feature called Expressive Calling, now available in the Google Phone app beta (via 9to5Google).

With this update, your contacts can tell you the reason for their call before you answer, a feature that was spotted in November before Google made it official earlier this month.

The idea is straightforward but overdue. When you make a call, the app can ask if it’s urgent. If you choose urgent, the person you’re calling will see an “It’s urgent!” message along with an animated siren emoji. If they miss the call, the urgent label stays in the call log, so it’s clear this was not just a regular call.