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Meta’s New Smart Glasses Need Daily Appeal

Last week, Meta Platforms Inc. showcased a slate of high-tech glasses at its annual developer conference. The wearables, which now come in the form of both Ray-Bans and Oakleys, received praise for their big leaps in battery life and capabilities and for their integration with Meta’s artificial intelligence services. They’re likely the most advanced consumer smart glasses ever created and probably will be a hit given Meta’s marketing hype. And yet I have no interest in buying a pair.

My indifference isn’t entirely caused by Meta’s data-collection practices or advertising-geared business model or the very idea of strapping cameras to one’s face (though that’s surely a concern for many). Nor is it a reaction to the cringey demos on stage, including botched video chats, failed voice interactions and awkwardly performative use cases, such as Mark Zuckerberg touting how he was able to take a call on his AI glasses while riding a jet ski. (“I could hear the other person fine over the engine,” Meta’s chief executive officer said.)

Rather, as I listened to Zuckerberg’s latest pitch for his version of the metaverse, I realized how poorly Meta’s world adapts to mine right now.

Posted on: 9/27/2025 12:54:58 PM


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