Google’s new Web Guide search experiment organizes results with AI
Google on Thursday is launching a new AI-powered feature called Web Guide for organizing Google Search results. Web Guide is a Search Labs experiment that leverages AI technology to organize the search results page by grouping pages related to specific aspects of the search query.
Search Labs experiments are a way for Google to test out new ideas by letting users opt in to those they find interesting. The experiments can be turned on or off at any time and include things like Google’s AI Mode, Notebook LM, filmmaking tool Flow, and other, more niche ideas, like an audio show based on news from your Google Discover feed.
The new Web Guide experiment is a variation on the fan-out technique for displaying search results that Google is already using with its AI Mode. The feature itself is powered by Gemini, which helps Google better understand the search query and then link to other pages that could have been missed if using a traditional Google Search.
Posted on: 7/25/2025 6:52:52 AM
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