At one point in Microsoft’s nearly 50-year history, the software maker decided that “Windows Mobile 2003 for Pocket PC Professional Edition” was a good branding choice for the version of its mobile operating system that shipped on handheld devices with a stylus.

Over the decades, Microsoft has formed a habit of picking bad marketing names for its products and has often had to reverse or change them after they’ve led to confusion or consumers just call them something else altogether. Windows Phone 7 originally shipped as Windows Phone 7 Series, the Windows Store is now the Microsoft Store, for some reason, and don’t get me started on the various Windows 10 update names. To me, it’s the Xbox Elite controller, but to Microsoft, it’s the Xbox Elite Wireless Controller Series 2.

Copilot is now up next for a Microsoft rebrand.