Google is calling for app developers to be more responsible with AI-generated content, asking them to report or flag potentially offensive content to enhance content filtering and moderation.

The AI-generated content policy currently applies to various types of apps, including text-to-text, text-to-image, voice-to-image, and image-to-image apps, as well as voice and video recordings created by AI.

Google has been rolling out updates to give Android device owners more control over their data, including restrictions on app access to photos and videos and improved permissions for specific apps. Staying informed about these updates can help users make more confident decisions about their personal data, consent, and privacy.

As artificial intelligence continues to evolve, people are finding more uses for it every day. AI generators, in particular, are becoming popular for everything from image creation to answering search queries. Now, Google is asking app developers to be more responsible when leveraging this type of AI as it tries to moderate its impact on the internet.

Karina Newton, senior director of global product policy with Android, detailed guidelines in a blog post on October 25 for developers using AI-generated content. To adhere to Google’s effort to maintain responsible AI practices, developers now need to report or flag potentially offensive AI-created content. The ultimate goal is to enhance content filtering and moderation.

The company’s AI-generated content policy for apps being uploaded to the Google Play Store currently applies to the end-products of text-to-text, text-to-image, voice-to-image, and image-to-image apps. Voice and video recordings created by apps using AI are also included. However, apps and games that can’t leverage AI to generate content are exempt, even if they make use of media made by AI. Productivity apps that leverage AI are also excluded, as well as those that summarize non-AI-created content.