Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns

Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads.

Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.

Why we care. Creative Guidance offers rapid feedback and actionable steps for enhancing video ad performance, ensuring ideal setup and quick optimization to maximize your video ad’s performance.

Creative attributes. Creative guidance can detect if your video ad is missing the following key creative attributes:

Brand logo: Shows a prominent brand logo in the first 5 seconds.
Video duration: Follows the recommended video length based on your marketing objective.
Voice-over: Uses a high-quality, human voice-over.
Aspect ratio: Ad group includes all 3 video orientations, at least (1) horizontal 16:9, (1) vertical 9:16, and (1) square 1:1.

Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign.

Google has confirmed that it will be introducing more attributes in the not-too-distant future.

How it works. To access Creative guidance in Google Ads, follow these instructions:

In your Google Ads account, click the Campaigns icon Campaigns Icon.
Click the Assets drop down in the section menu.
Click “Videos”.
Click the “Analytics” tab next to “Videos”.
Select your video ad in the drop down menu.
In the “Ideas to try” section below the retention curves, you’ll find the creative attributes you’re missing with recommendations on how to take action.

The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024.