Apple appears committed to the smart home market, with sources saying the company plans to launch a smart display next year and a security camera the year after.

We've heard rumors of an Apple smart home panel for years, but new reports now make a 2025 product launch sound more likely. Sources told Bloomberg's Mark Gurman that Apple plans to announce the smart home hub as early as March 2025.

Also: Amazon's Echo Hub solved my biggest problem with being a smart home enthusiast

The smart display could be a wall-mounted, 6-inch square screen with a front-facing camera, speakers, and a rechargeable battery, according to Gurman's sources. Codenamed J490, the display would function as a smart home panel, much like an Echo Show, letting users control smart home devices with touch or voice via Siri, use Apple Intelligence, play music, or make video calls via FaceTime.

Integrated into the Apple ecosystem, such a device could function as a smart home hub for HomeKit. The J940 is said to run an entirely new operating system dubbed Pebble, which Gurman says looks like a blend of WatchOS and the iPhone's Standby Mode. It may also support Handoff, which lets users begin a task on an Apple device and finish it on another device associated with the same Apple ID.

While there's no information on price yet, this smart display would be a direct competitor to the Amazon Echo Hub, Echo Show, Google Nest Hub, and Hub Max -- all priced between $150 and $230. Apple is said to be working on a higher-end version of its smart display that could retail for approximately $1,000.