Last month’s Apple event included the announcement of what the company claimed were two carbon-neutral Apple Watches, the Series 9 and Ultra 2. But that claim has today been rejected as “bogus” by the European consumer organization BEUC.

The European Union has proposed that it will in the future be illegal to claim that a product is carbon neutral when that claim relies on offsetting credits to balance out the actual greenhouse gas emissions involved in production …

Carbon neutral claims set to be banned in Europe

The European Union recently announced plans to ban carbon neutrality claims in marketing materials where those claims rely on offsets – which is to say, 100% of them. The ban is not yet certain, but is currently expected to come into force in 2026.