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YouTube Premium Introduces Enhanced 1080p Bitrate Globally

YouTube has expanded its list of features for Premium subscribers by making its higher-quality 1080p option available to users on desktops worldwide. Paul Pennington, a spokesperson for the video-sharing platform, verified this update to The Verge. Originating from an initial test phase, this “enhanced bitrate” 1080p made its official debut in April on iOS.

Interestingly, the feature was previously observed by a non-Premium user on several videos last Friday. But, there’s a catch – on attempting to use this enhanced bitrate, YouTube nudges you to become a Premium member. For those contemplating taking the leap, be aware that the cost of YouTube Premium has seen a slight rise, and so have other services.

For those who can avail this feature, the difference in quality is unmistakable. As YouTube pointed out in an April blog, videos with a lot of intricate details and dynamic motion stand to gain immensely from this feature, appearing more sharp and vivid than usual.

The rollout isn’t limited to just the desktop versions. Pennington revealed that the enhanced 1080p experience will also be integrated into YouTube on devices centered around living room usage, such as Chromecasts and gaming consoles. Android users might have to hold on a little longer as the feature isn’t universally available. However, as per a report from 9to5Google in June, the improved resolution has made an appearance for a few Android enthusiasts.

Posted on: 8/7/2023 7:25:01 AM


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