Turning imagination into reality has never been more instantaneous—and powerful—as it is today, with the launch of OpenAI’s Sora 2: Now in public preview in Azure AI Foundry.

Azure AI Foundry is the developer destination built for creators, from startups to global businesses. The platform now offers a curated catalog of generative media models, including OpenAI’s Sora, GPT-image-1 and GPT-image-1-mini, Black Forest Lab’s Flux 1.1 and Kontext Pro, and more. These models empower software development companies and builders to serve creatives with new and unique capabilities—to accelerate storyboarding, drive engagement, and transform the creative process, all without sacrificing the safety, reliability, and integration businesses expect.

What can you create with Sora 2 in Azure AI Foundry?

Sora 2 in Azure AI Foundry isn’t just another video generation tool; it’s a creative powerhouse, seamlessly integrated into a platform built for innovation, trust, and scale. Unlike standalone solutions, Azure AI Foundry offers a unified platform where developers can access Sora 2 alongside other leading generative models in a secure, scalable, and structured environment to achieve more:

Marketers can rapidly produce stunning, branded campaign assets including animated assets for product launches and personalized content to capture attention and drive engagement.
Retailers can engage customers with interactive and localized campaigns to accelerate time-to-market and transform their customers’ online shopping experience.
Creative directors can transform imaginative ideas into dynamic movie trailers and cinematic experiences to test concepts, while Sora 2’s realistic world simulation, synchronized audio, and creative controls help bring visions to life.
Educators can create immersive lesson plans and interactive media that spark curiosity and deepen understanding.

With Sora 2 in Azure AI Foundry, developers across industries can innovate boldly and confidently. Azure AI Foundry’s unified environment, advanced capabilities, and enterprise-grade security provide the foundation for creativity to flourish and ideas to become reality.