Founded by Israeli former Apple engineer Ziv Attar and his former colleague Tom Bishop, Glass Imaging uses AI to overcome limitations in compact cameras and has developed technology for smartphones, drones and wearables.

OpenAI has quietly acquired Glass Imaging, a startup developing artificial intelligence technology designed to dramatically improve the quality of images captured by compact cameras, according to people familiar with the matter cited by The Wall Street Journal.

The deal reportedly values Glass Imaging at more than $300 million, a significant increase from the roughly $100 million valuation it received in a funding round last year. The acquisition adds an Israeli founder and former Apple imaging engineers to OpenAI’s growing hardware ambitions, although it remains unclear exactly how the company plans to use Glass Imaging’s technology.